February 27, 2013 | In: business

Areas Where Full Service Marketing Crushes In-House Efforts

There comes a time in many companies marketing decisions where they must either face the decision to hire a full service marketing agency, or set up their own in-house marketing operation. This may include assigning the task to pre-existing employees or even taking on a new hire. Many people will end up wondering whether or not their money will be better spent investing in an external marketing firm or by hiring someone from within. There are some exceptions but for those who are interested in the most bang for their buck they should really be looking for an external marketing firm, curious why? Read on.

full service marketing

Better, Faster, Stronger Results

One clear advantage of hiring a full service marketing agency is that they provide results with much more efficiency and speed than an in-house marketing team. Most of the time, smaller marketing agencies have a small core team that worked together exclusively for quite a long time. The sort of experience that these teams develop in this environment reduces delays in decision making which enables teams to reach execution much sooner. After the initial campaign-development stages, an elite marketing team that the go ahead to do what they do best can produce some truly remarkable results during execution.
The truth is that hiring a marketing agency is like hiring on the SWAT team to get the job done, highly specialized professionals that have honed their marketing abilities.  Often times, when you hire an agency to perform the work for you, you are acquiring a skill set you may not have the budget to justify hiring.

Conflict of Interest

A significant problem that business owners will face when setting up their own in-house marketing operation will be hiring and assigning tasks. For those decision makers who have little or no marketing experience it can be incredibly difficult to determine whether or not the marketing efforts of an in-house campaign, executed and managed by in-house staff, will truly be effective or not. Even when hiring someone with so-called marketing experience, the incentive for that person may not always be to provide results, rather they may simply be interested in obtaining a pay cheque. This can obviously be an issue when your goal is marketing your products or services.
When contracting with a full service marketing agency the company’s reputation is on the line. You can expect that a marketing agency will not only have an experienced, talented team but also will do their best to ensure that they are producing results for their clients.

The High Cost of In-House Marketing

When considering your marketing budget, an in-house operation can actually end up costing a lot more than hiring on an agency to take care of your marketing efforts for you. How you might ask? Well consider the management and oversight required to manage your entire operation from within. The time to track, manage, and delegate tasks can quickly become an added chore list in your daily operations. This is a problem people face when taking on new tasks within their business operations, and marketing is exactly the sort of task that can quickly soak up time. Additionally, consider the total cost hiring a new employee; salary, benefits, payroll burden, computer/smart phone, office space, office supplies, cost of office utilities, etc. The list is quite extensive when you consider the total cost of hiring new employees versus simply outsourcing your marketing to a marketing agency.
Hiring a full service marketing agency will allow business owners to stay focused on the tasks that they do best; without the headaches of managing subordinates, considering new hires, their performance, and their total cost.

One Skill vs. Many

Another very important consideration to make when hiring on marketing personnel will be their skill set. In order to properly consider what skills will be required for the task then you will also need to know exactly how your marketing campaign will be executed. This means some research on your behalf and time spent investigating the skills and history of those applying for your position. All of this work is required to acquire a single individual who may only be specialized in one area of marketing. Then it may be necessary to hire on another who has a skill set which can complement the first. Obviously, this is a task in itself and you haven’t even begun marketing.
Hiring a full service marketing agency will eliminate this issue completely. When hiring an agency to handle your marketing they come fully prepared with all of the skills necessary to deliver results for their clients.

 

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